Jeff Robinov and his team took it out of turnaround at Universal, huh? This original thriller about astronauts earned an impressive ’A-’ CinemaScore from audiences so the studio is predicting it’ll have long legs. Pic did $17M Friday including $1.4M for Thursday 10 PM late shows and Friday midnights in what is a traditionally slow time at the domestic box office which has been lagging. (“Would create a new window for a tentpole release,” Warner Bros Distribution czar Dan Fellman said this morning – and proved correct.) With runs in 3,575 locations, it’s important to note that a whopping 3,150 of those are 3D as opposed to only 425 plays in 2D as well as 323 IMAX. It would be too simplistic to say that the enthusiastic reviews for Gravity were solely responsible for the 1.4% uptick in IMAX shares Friday morning — ending this week’s startling 10% drop. But the film took in $420,000 from 323 IMAX theaters in late shows so poised to provide a “noticeable jolt” to investor expectations, according to Wall Street analysts. Lots of debate over the budget of this pic ranging from $80M to $120M. Full analysis coming.
Twentieth Century Fox/New Regency’s Ben Affleck and Justin Timberlake starring thriller Runner Runner grossed just $2.8M Friday including $200K for late shows before opening in 3,024 theaters. Studio didn’t expect more than a meager $10M-$12M for the weekend but now that estimate has flatlined to $7.8M. Brad Furman directed this flop about the less-than-riveting realm of offshore online gaming that earned a dismal ‘C’ CinemaScore from audiences. New Regency financed and produced the drama for what it claims is under $30M, knowing that domestic would underwhelm but international could be solid. Source and More Details
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